Tried, Tested and Proven Headlines and CTAs in 2020

Are you getting plenty of visitors to your website and not enough sales or signups?

Do you want to get more conversions on your website?

We all do, don’t we.

You could have the best website, quality written content, excellent graphics, but if you do not provide the visitor with some ACTION to continue the customer journey. To end up at the desired result, such as clicking to buy an item or filling out a form to start a trial of the software, the page is useless.

Every page needs to have a CTA.

CTA what?

The CTA, in other words, the call-to-action is probably the essential part of the website copy after the description and the title.

Generally, people scan web pages when they land on them. Typically, you would have about 7 seconds before they leave your site. So within 7 seconds, you need to convince your visitor using excellent titles and text that follows to continue to read. Then once the audience starts reading, you need to convince your visitors to take the next action via CTA button or form.

Web page titles are Paramount in capturing your audience and getting them to read the description or the copy below you would start with the main title for the page and each section or each paragraph would have its title so when someone scans a page, they can easily see what that section is about and continue reading.

Here are some proven Headline suggestions: 

  • 20 Healthy Eating Habits of the Super Fit.
  • Only 5 spot’s available. Lock in your reservation now!
  • How Tony Robbins Generates 1,000,000 Website Visitors Per Month
  • Achieve Optimal Performance in 21 days
  • 36% of the web is built on WordPress.
  • Unlimited movies, TV shows and more.
  • Find out where you stand in 1 minute, using your Google Ads account
  • Buy now and save on free shipping
  • Buy 1 get the second free. Today Only.
  • Experience the speed of having your own server.
  • Get 50% off while supplies last.

Heres a breakdown of tips on how to create effective headlines

Try including keywords based on your product or services business in your headlines.

What does your business offer?

  • Bouquets from Local Growers
  • Certified Pre-Owned Cars
  • Web Hosting Plans
  • We Accept Most Insurance

Can customers buy your products or services online?

  • Shop Online at [Brand]
  • Stay Home and Shop Online
  • Buy Bouquets Online
  • Order On The Go

Shipping and returns

What shipping and pickup options are available to customers?

  • Contactless Delivery Available
  • Scheduled Pick Ups
  • Curbside Order Pickup
  • Extended 30 Day Returns Policy

Outline the Benefits

How do your products or services help people?

  • Easily Post to Multiple Sites
  • Hassle-Free Meals in 30 Mins
  • No Cooking Required
  • Two Convenient Locations

Include Brands in your Ads and copy

What phrases use your brand?

  • [Brand Name]
  • []
  • Best Prices from [Brand]
  • Official [Brand] site

Inventory and selection

What categories, options, and selections do you offer?

  • 100s of Options to Choose From
  • The Latest Winter Styles
  • Supply of Over 50,000 Products
  • 50 Styles in 50 Vibrant Colors

What are your prices, taxes, or fees?

  • Book from as Low as $[num]
  • No Cancellation Fees
  • 0% Intro APR for 18 Months
  • Very Low 0.05% Management Fee

Promotions and discounts

What type of deals do you offer?

  • Up to 33% Off All Orders
  • Weekend Deals Available Now
  • Earn Double Loyalty Points
  • Get Your $100 Sign-up Bonus

What a CTA (Call to Action) Means in Marketing?

Simply, CTA stands for Call to Action.

CTA’s encourage your audience to take action on a web page.

Depending on the product, service and client journey, you would use a CTA through the page to get your visitors to take the next action you want them to take.

The CTA is generally placed within the text but is also placed under the title usually in the hero section of the website which is the top header part section of the page.

Let’s look at some of the best CTA’s by some of the major brands of some big websites.

Here are some of the best CTA’s we have found on popular sites like Google, Facebook, Instagram, Netflix and others:

  • Try it free for 7 days 
  • Join
  • Book Your Hotel in Las Vegas
  • Get Started
  • Schedule a Test Drive Today
  • Compare Over 100 Great Offers
  • Sign-up Today for a Free Exam
  • Sign up.
  • Subscribe.
  • Try for free.
  • Get started.
  • Let’s start a new project together
  • Learn more.
  • Join us
  • Sign up for free
  • Join Free for a Month
  • Give HYPE a try
  • Our Work
  • Send Me Specials Now!
  • Are you doing your SEO wrong? Enter your URL to find out
  • Discover a cocktail tailored to your taste
  • Claim Your Free Trial
  • Continue
  • Countdown Clock
  • What We Do
  • Launch (Do Not Press)
  • Find out when we have more
  • Follow the Magic
  • Sign up to drive | Start riding with Uber
  • Go Premium | Play Free
  • Send me the coupons | I’m not interested
  • Continue with Facebook | Sign Up
  • Take me there | What’s next?
  • Download on the App Store | Get it on Google Play
  • Get Started | Give a Gift
  • Find out more | View products
  • View Full-Time Courses | Subscribe
  • Give by Credit Card | Give by PayPal
  • Flights | Hotels | Cars | Packages
  • Grab the template! | No thanks
  • Get Started for Free | Try for Free
  • Get involved
  • Limited Edition
  • Shop the Lookbook
  • 3 months free
  • Shop Now
  • Learn More | Contact Us
  • Compare Features


Heres some examples of great Title and CTA combined ad copy

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