Boost Brand Awareness
You can reach and target potential customers from social media platform as nearly half of the world’s population are using it already. People want to get connected with brands that they already know on social media. Carefully thought out, social media profiles can help boost brand visibility in the broader community.According to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.Here are some famous Social Media Campaigns for Brand Awareness:- When you have a look at Nike’s Twitter Page, you can see a clean and crisp profile page for Nike. They have a logo in their profile picture, and their cover image is their tagline. This helps present an appealing brand-image to potential customers. If Nike didn’t go online, then others may have gone and used Nike’s logo and do things that are detrimental to the company.
- Who can forget this Alexa commercial that debuted at the Super Bowl. The “Alexa Has Lost Her Voice” campaign included some of the most popular influencers, that resulted in an entertaining work as social media boosted it. The resulting 47 million views raised the awareness and relatability of a technology that has made the brand more popular.
- Julie Sariñana is a fashion blogger with more than 4 million followers on her Instagram account. Fashion brand H&M collaborated with her to promote their 2017 fall collection. Julie loved the fall collection and announced it on her Instagram account. Her post managed to garner more than 66,000 likes.
Encourage Engagement
You can provide updates about different events happening around your local area and also inform your customers about recent news. You can also make a short video or post a quick blog to provide value to your customers. Q&A sessions and Live Video Streaming using such platforms that can offer the opportunity to connect with your customers You could also monitor their preferences by doing this. 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business have been significant. All content you post on your social media profiles should be authentic, unique, relatable, and engaging for your audience.Proven ways to encourage engagement of customers:- Join Question & Answer Sessions
- Engage your customers
- Focus on Visual Posts
- Add Relevant Hashtags (#) to Your Posts
- Engage with The Latest Trends and Issues
- Create Polls & Surveys
Global Reach
According to 2019 Smart Insights statistics, there are now 3.484 billion users worldwide, up 9% year-on-year. That is about 45% of our total present population. Your content on social media can reach a global audience in a flash. You can post an informative or entertaining video on your social profile, and you never know you may attract international attention. Social media platforms are being used by different demographics with their specific needs and preferences. We can segregate and target potential customers based on our business needs and product specification. There are 2.41 billion monthly active users on Facebook, and numbers are increasing day-by-day rapidly. This is the reason why you need to leverage your business by reaching millions of customers via Facebook and other social media platforms. This can help your business grow very quick.Here’s a list of active social media users in Australia alone in 2019 per month
1. Facebook – 15,000,0002. YouTube – 15,000,000
3. Instagram – 9,000,000
4. WhatsApp – 7,000,000
5. Snapchat – 6,400,000
6. WordPress.com – 5,800,000
7. Twitter – 4,700,000
8. LinkedIn – 4,500,000
9. Tumblr – 3,700,000
10. Tinder – 3,000,000
11. WeChat – 2,900,000
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 70,000
19. RenRen – 70,000
20. Google Plus – 45,000
21. StumbleUpon – 39,000
22. Weibo – 35,000
23. Foursquare/Swarm – 10,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000according to Social Media News
Stay top of mind
Social media users generally visit their social media accounts at least once per day, according to Australian business site https://www.business.gov.au/marketing/social-media/benefits-of-social-media. This provides an excellent medium for businesses to display their products or services amongst the individual posts, keeping your business on top of mind, so you’re their first stop when they’re ready to make a purchase.What comes to mind when you see this list?Phone? Apple.Email? Gmail.Movies? Netflix.To be the first brand or product that comes to mind in a specific category, your product should be consistent and stand out from your competitors. Furthermore, Forbes has shown that 78% of consumer purchases are impacted by the company’s social media posts. So, businesses must focus on customising their contents as per the target audience to consider them as the priority for purchase decisions.Provide Support
Social Media is the best platform to provide support to your existing and potential customers. Customers are more likely to enquire or report about a product or service via Facebook or Twitter. Having an active social media presence can provide technical and general support to all the customers. Social Media is the Customer Service Channel for many organisations.Top tips for Best Customer Service:Reply as quickly as possible on social media.42% of consumers expect a response on social media within 60 minutes.Customers expect a response quickly, and a quick response shows customers about your credibility, thrive for service and overall satisfaction. Customers can also feel valued if you assist them when they need your help and support. There are, however, some other adverse effects on businesses if your response to their query is inadequate. They are:- Tell their family and friends about the experience
- Use another channel to escalate their concerns again
- Buy less from a company in the future
- Not to recommend a brand’s products or services
- Complain publicly via social media
Generate leads
Social media can be used as a virtual platform to generate leads for businesses. Exciting research shows that a user spends an average of 2 hours and 22 minutes in his social media account every day, including messaging. If customers can get detailed information about products they want to buy within social media and can order it with just a few clicks, then they are more likely to place an order. You can also get direct messages from customers enquiring about the products and services you offer. Social media can also boost your chance to collect leads.Tips for generating more leads:- Designing graphics that are brand focused and with appealing visuals
- Writing for your reader and social media audience
- Including a call to action that creates a sense of urgency
Boost sales
You will be amazed to know that social media can help you to sell anything you want to sell. 2 million businesses today use Facebook advertising for promoting their products and services. As we have a more extensive customer base, our products can attract many eyeballs, and it can eventually increase sales. People are already using these platforms for entertainment, so educating viewers to help with product research will help leads convert more rapidly. The time is right to align your social marketing and sales goals. 97% of marketers are using social media, and 78% of salespeople outsell their peers by using social Media for their business. A strong call-to-action is crucial as it directs and motivates potential customers about their next step. This can help potential customers to make a purchase decision.For individual sales professionals, social selling is already a critical tool.Tips for increasing sales using social media:- Follow your Audience
- Work with Social Media Influencers
- Turn Loyal Customers into Brand Advocates
- Share User-Generated Content
- Create Valuable Content for your Audience
Go viral
Your content gets exposed to new audiences once people start liking, commenting and sharing your posts. You may reach to potential buyers you were unaware before. If your content goes viral, you can reach thousands or even millions of customers worldwide which can help your business grow. Research has shown that people more likely to consume content shared by their friends.Going viral is no easy task, of course, but without social media, it would be next to impossible.Airbnb and its Instagram campaignAirbnb has changed the way we look for accommodation. Launched when its founders couldn’t afford their rent, the site now boasts 150 million users, 4 million listings, and a total valuation of $31 billion in 2017. When it comes to social media superstars, Airbnb shines the brightest. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341%.Enhanced SEO rankings
the Google search engine. SEO ranking is the process of merely building content on your website for the world to read, and the Google system to recognise the context per page per keyword. Therefore, rank for those keywords on its search platform. However, there is another crucial factor which Google takes into consideration for the ranking of a website, which is building links to your content. If you share your content on social media, that is considered a connection. This sends out a signal to the search engines that can help your SEO rankings and also ensure your brand validity and integrity. So, Social media presence is an essential factor for boosting your rankings on the search engines.Best Ways to enhance your SEO rankings- Local Engagement
- Content Promotion
- Link Building
Marketplace awareness
We can get a piece of authentic information about the customer’s interests and opinions by using social media. Customers can also make you aware of the upcoming trends in the market. You can start customer pool, vote and survey using your social media profile to get more familiar with their expectations and preferences before launching a new product. You can also use different analytical tools once you have a more extensive customer base to research about other demographics of consumers. Social media can be helpful and inform you about the market trends in advance and plan accordingly.Proven ways to Promote your products on social media:- Promote Your Product in Social Media Communities
- Provide Social Proofs to build trust in your product
- Deals, Coupon and Promotion codes on social media
- Run Contests on Social Media to Entice Audience
- Share Creative Visual Content for Better Engagement
- Advertise exclusive products to reach wider group
Social Media data & statistics to help you decide where to advertise or find your target market.
Social Media and its Popularity
Social Media Use by age group (source: https://sproutsocial.com/insights/new-social-media-demographics/#Facebook)
Age group | Snapchat | YouTube | |||||
13-17 | 51% | 72% | 32% | 69% | |||
18-29 | 81% | 64% | 40% | 29% | 34% | 68% | 95% |
30-49 | 78% | 40% | 27% | 33% | 34% | 26% | 92% |
50-64 | 65% | 21% | 19% | 24% | 26% | 10% | 75% |
65+ | 41% | 10% | 8% | 9% | 16% | 3% | 60% |
Social Media Presence (Global)
Topic | YouTube | Snapchat | |||||
Monthly Active Users | 2.23 billion | 1 billion | 295 million | 1.9 billion | 355 million | 250 million | 300 million |
Male % | 48% | 42% | 54% | 55% | 53% | 40% | 30% |
Female % | 52% | 58% | 46% | 45% | 47% | 60% | 70% |
Social Media Advertisement as per Business Segment
Industry | Youtube | Snapchat | |||||
Retail | Ideal | Ideal | Not Ideal | Depends on Strategy | Not Ideal | Ideal | Ideal |
Media | Ideal | Depends on Strategy | Depends on Strategy | Ideal | Ideal | Not Ideal | Ideal |
Sports | Depends on Strategy | Ideal | Not Ideal | Ideal | Ideal | Not Ideal | Ideal |
CPG | Not Ideal | Depends on Strategy | Not Ideal | Ideal | Depends on Strategy | Ideal | Not Ideal |
Financial Services | Ideal | Not Ideal | Ideal | Depends on Strategy | Ideal | Not Ideal | Depends on Strategy |
Automotive | Depends on Strategy | Ideal | Depends on Strategy | Ideal | Depends on Strategy | Ideal | Depends on Strategy |
Health Care | Ideal | Depends on Strategy | Not Ideal | Depends on Strategy | Ideal | Ideal | Not Ideal |
Social Media For Australia
Social Media | Active users | Monthly Active Users ( |
79% | 16 million (53%M/47%F) | |
YouTube | 79% | |
46% | 9.7 million (43%M/57%F) | |
24% | 11 million (53%M/47%F) | |
26% | 2.56 million (64%M/36%F) | |
24% | ||
Snapchat | 27% | 6.35 million (45%M/55%F) |
E-Commerce growth by category (Australia)
Category | Spending (1 year) | Growth (%) by year 2018-19 |
Fashion and Beauty | 6.595 billion | +26% |
Electronics and Physical Media | 3.988 billion | 17% |
Food and Personal Care | 2.5 billion | 25% |
Furniture and Appliances | 2.1 billion | 23% |
Toys, DIY and Hobbies | 3.4 billion | 18% |
Travel | 10.67 billion | 6.1% |
Digital Music | 331.0 million | 2.2% |
Video Games | 383 million | 6.2% |
Business needs for Social Media
Social Media | Business | Benefits | Target Industry | Target audience and age group |
B2B |
| Financial, Employment, Science and Technology, Legal, Manufacturing, Marketing, Education, Professional Services, Health and Wellness, IT | 25 – 45, both men and women | |
B2B, B2C |
| Fashion, Auto, E-commerce, Retail, Entertainment, Real Estate, Marketing, Sports, Health and Wellness, News and Information | Anywhere from 25 – 55+, both men and women | |
B2C |
| Travel and Hospitality, Fashion, Health and Wellness, Arts and Crafts, Food and Beverage, E-commerce, Beauty, Photography, Auto, Event Planning | 18 – 35, mostly women | |
YouTube | B2B, B2C |
| Retail, E-commerce, Health and Wellness, Travel and Hospitality, Food and Beverage, Beauty, Home and Garden, Event | Anywhere from 18 – 55+, both men and women |
B2B, B2C |
| News and Information, Retail, E-commerce, Health and Wellness, Travel and Hospitality, Telecom, Finance, Fashion, Retail, Sports | 18 – 29, both men and women | |
B2C |
| Retail, Health and Wellness, Travel and Hospitality, Fashion, E-commerce, Arts and Crafts, Food and Beverage, Beauty, Home and Garden, Event Planning | 18 – 45, mostly women |
Top 8 Social Media Tips that will explode your following
#1 Low Engagement. Meaning you are not getting people who are interested and willing to engage with you and end up being followed by fake accounts.
#2 Doesn’t Make More Sales. Buying followers doesn’t benefit your business. You end up spamming your followers and accounts that are more likely bots that don’t interact with your photos, or your page which leads to no sales and fake followers will not be spending money to buy your products or services. A real person is what brings leads and sales!
#3 Damaging your Reputation. You are damaging your brand and reputation. The sudden spike of followers can make people suspicious, which affects your integrity and reputation. But can also put potential collaborations and future opportunities with other brands at risk.
#4 Risk of Losing Social Media Account. There are ways and tools to identify fake accounts and get found now! Buying followers can also violate ‘Terms of Service’ of the social media platform, and this can lead to losing your account or worse – get banned completely!
Provide more than pretty pictures
#1 Create different images. Take a look at the best practices which can include image dimensions, colour trends, patterns, brightness etc. Each social media community isn’t the same – so the image that gets a lot of engagement in one platform will not achieve the same outcome in another.
#2 The goal of each image. Consider what you are trying to achieve with each picture, for example, increase engagement, get more followers etc.
#3 Keep your audience in mind. Always keep your target audience in mind since they are going to be the ones you want to interact with the image, whether it is by clicking it, liking it or sharing it.
#4 Be consistent. It’s important to develop consistency and style for your brand. It is a vital part of social media marketing to increase the connection you have with your target audience, and this way, people will be able to recognise your brand and stop from scrolling to read it.
Don’t use branding on every post; use some familiar images also for other people.
Branding and tagging is an essential aspect of social media marketing as it allows to boost sales on your social media platform, but sometimes there is the risk of posts and images looking like ads. Ideas to not limit your social media marketing to branding include:
- Bite-sized animations
- Promotional videos
- Adding reviews and testimonials to your page
- Native advertising gives advertisements a more natural sense than being imposing.
Optimise your social media profile
Add tracking URL in Bio
A way to optimise your social media profile is to add a tracking URL in your Bio.
What is a tracking URL? – A tracking URL is a regular URL link with parameters attached to it. It provides valuable data and analytics about a website or webpage. The purpose of it is to create a unique URL for one marketing activity.
How does it work? – Tracking URLs are created by giving a final destination (URL) or a landing page (this is usually the link you want to track). For example, if you want to track traffic from ‘Facebook’ to hypestudio.com.au, you could use this as a destination URL and label it ‘Facebook’. Then when someone clicks on the generated link, they are redirected to www.hypestudio.com.au. You can now track how many clicks and views came from Facebook.
Tip: It’s a good idea to use a custom branded link that is memorable; that way, you can make more impact on social media.
Add keywords in Bio to help with SEO
#1 Include your primary keyword in your display name and @username.
Just like Google, social media are self-contained search engines. So in order to be one of the desired results in the search bar using the correct terms, you will have to add keywords that will assist with being in the top search positioning.
#2 Include a specific and keyword-rich bio
In some social media platforms, there is a word limit when it comes to editing your profile, so making sure of an optimised bio for search results, is essential. You can determine the best search keywords associated with you to get on peoples radar who are looking for what you provide.
Add CTA (Call-To-Action) in Bio
CTA or Call-To-Action is one of the most valuable weapons to optimise your leads and turn them into sales. The best CTA uses action words such as “shop”, “sign up”, “discover”, “watch”, “start”. All these words tell customers directly what their next step should be, which is what you want them to do. Adding a CTA to your Facebook, for example, can increase your click-through rate by 285%. Reducing the clutter around a CTA can increase conversion by 232%, and if it looks like a button, it can increase clicks by 45%.
Linktree
Linktree is Instagram’s most popular link tool to optimise your Instagram traffic. It allows you to create a personalised and customisable page that stores all the critical links, projects, newsletter and blogs you want to share with your audience for free. There are some limitations, however. For example, in terms of branding despite the number of available backgrounds, you are still settling on using their service for your visual branding. Another issue is that the name, especially in the free version, is in your URL on your bio.
Don’t limit yourself, though. Have a look at some Linktree alternatives.
Some of the most known Linktree alternatives are:
- Bio.fm
- LinkinBio
- ContactInBio
- TapBio
- LnkBio
The pricing is roughly the same: free version or a small price to pay per month for the premium versions.
Do A/B testing with images, bio, and links
What is A/B testing? – A/B testing, also known as split testing, is a user experience research methodology. The test consists of a randomised experiment with two or more variants at the same time and comparing which one drives more conversions.
How A/B testing helps social media strategy? It can help compare the performance between a video and an image for the target audience then if the video performs best out of the two, test variations in the video by looking at the duration of the video, the sound level, the use of animation versus live action etc.
How to run an A/B test on social media? With time, social media has made it easier and more efficient to conduct the A/B testing rather than waiting for months.
Here’s a basic structure of an A/B test on social media:
- Choose an element to test
- Examine existing ideas about what will work best
- Create two variations based on research (remembering to have only one different element that differs)
- Present variations to a portion of your followers
- Track and analyse results
- Choose winning variation
- Share winning variation with the entire list, or test it against another small variation to potentially improve results.
- Share what was learnt within the organisation and create a repository of best practices for the brand.
- Start the process again.
Getting through around the Instagram algorithm
Post frequently
Audience loyalty and continual engagement from followers is more important now than ever, specifically when it can affect one of the top spots in their feeds.
Ask questions in posts to boost engagement.
Encourage users to share their thoughts and allow you to start a conversation with them. Asks them questions or create a challenge where you can get your followers involved and even ask relevant influencers to join in to get more hits.
Reply to comments quickly – use trending hashtags.
Engage with users on their posts to build relationships by leaving interesting and involved comments on contents from potential customers with the use of hashtags to relevant influencers, and other related businesses. Responding to comments can also encourage follow-up comments from the original poster.
Pre promote posts, videos
A way to create excitement or encourage followers to notice a new product on social media is through engagement-building posts, like tag-a-friend posts or Instagram contests that encourage users to comment to attract more traffic. Videos can all give a sneak peek or a preview of what the business or product to followers.
Post when your users are active
One of the factors your content appears in your followers’ feed is how recent or new it is. That’s an advantage to increase engagement when the post goes live first. To maximise the potential of each post, be more active during peak posting times. There is a small section showing when followers are online, and you can view this information weekly or specific hours of the day.
Work with influencers and have them tag you
A great way to open up to new business opportunities and relationships is by collaborating with like-minded people or influencers that lead to some sort of additional boost from the algorithm. Celebrating existing relationships, whether business or otherwise is a genuine way to show what is meaningful for you and what matters to your brand.
Don’t overdo the number of hashtags.
Hashtags are a tool to attract the right kind of audience to the right content, which leads to posts getting more attention, people tagging one another. Remember though to make sure you use them properly, otherwise, people can get annoyed quickly, and you can find yourself getting flagged due to misusing or abusing your hashtags.
Theme your feed
Get guidelines for look and theme
If you are a business, it’s essential to find the look and theme that represents you and your personality. Your feed is your business card and face of your business on social media. So it’s essential to consider the following:
- Choosing the right layout
- Choose a theme which is how your feed overall looks like
- A theme also includes what you post about
- A theme is nothing without a filter, so pick one filter and stick with it
- Check image background
Use content calendar
The use of a social calendar can help with developing specific content and organised social media goals. The importance of planning and organising the structure of a content calendar can assist in determining the type of content and when it needs to be posted.