Get Free Business using Social Media Advertising.

Pretty florist working with social media of flower shop
How, you ask. Very easy. Post onto the ever so popular ridiculously gigantic Social media platforms, such as the Giga Facebook, Mega-Instagram, monstrous twitter plus more and get your products viewed by the gazillion million people viewing posts every day. Well, we already knew that. Yes, yes, I know but did you know that Social media can help your business in other ways too. Advertising is only one aspect. Below I’ve put together a list of things that you should consider and why you should get your business onto social Media ASAP. Just keep in mind though people hate being bombarded with advertising, so never overdo it.

 Boost Brand Awareness

You can reach and target potential customers from social media platform as nearly half of the world’s population are using it already. People want to get connected with brands that they already know on social media. Carefully thought out, social media profiles can help boost brand visibility in the broader community. According to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Here are some famous Social Media Campaigns for Brand Awareness:
  • When you have a look at Nike’s Twitter Page, you can see a clean and crisp profile page for Nike. They have a logo in their profile picture, and their cover image is their tagline. This helps present an appealing brand-image to potential customers. If Nike didn’t go online, then others may have gone and used Nike’s logo and do things that are detrimental to the company.
  • Who can forget this Alexa commercial that debuted at the Super Bowl. The “Alexa Has Lost Her Voice” campaign included some of the most popular influencers, that resulted in an entertaining work as social media boosted it. The resulting 47 million views raised the awareness and relatability of a technology that has made the brand more popular.
  • Julie Sariñana is a fashion blogger with more than 4 million followers on her Instagram account. Fashion brand H&M collaborated with her to promote their 2017 fall collection. Julie loved the fall collection and announced it on her Instagram account. Her post managed to garner more than 66,000 likes.
Nike twitter page
Nike twitter page
Nike twitter page does extremely well via its social media audience
Encourage Engagement

Encourage Engagement

You can provide updates about different events happening around your local area and also inform your customers about recent news. You can also make a short video or post a quick blog to provide value to your customers. Q&A sessions and Live Video Streaming using such platforms that can offer the opportunity to connect with your customers You could also monitor their preferences by doing this. 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business have been significant. All content you post on your social media profiles should be authentic, unique, relatable, and engaging for your audience. Proven ways to encourage engagement of customers:
  • Join Question & Answer Sessions
  • Engage your customers
  • Focus on Visual Posts
  • Add Relevant Hashtags (#) to Your Posts
  • Engage with The Latest Trends and Issues
  • Create Polls & Surveys

Global Reach

According to 2019 Smart Insights statistics, there are now 3.484 billion users worldwide, up 9% year-on-year. That is about 45% of our total present population. Your content on social media can reach a global audience in a flash. You can post an informative or entertaining video on your social profile, and you never know you may attract international attention. Social media platforms are being used by different demographics with their specific needs and preferences. We can segregate and target potential customers based on our business needs and product specification. There are 2.41 billion monthly active users on Facebook, and numbers are increasing day-by-day rapidly. This is the reason why you need to leverage your business by reaching millions of customers via Facebook and other social media platforms. This can help your business grow very quick.

Here’s a list of active social media users in Australia alone in 2019 per month

1. Facebook – 15,000,000
2. YouTube – 15,000,000 
3. Instagram – 9,000,000
4. WhatsApp – 7,000,000
5. Snapchat – 6,400,000
6. WordPress.com – 5,800,000
7. Twitter – 4,700,000
8. LinkedIn – 4,500,000
9. Tumblr – 3,700,000
10. Tinder – 3,000,000
11. WeChat – 2,900,000
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 70,000
19. RenRen – 70,000
20. Google Plus – 45,000
21. StumbleUpon – 39,000
22. Weibo – 35,000
23. Foursquare/Swarm – 10,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000 according to Social Media News

Stay top of mind

Social media users generally visit their social media accounts at least once per day, according to Australian business site https://www.business.gov.au/marketing/social-media/benefits-of-social-media. This provides an excellent medium for businesses to display their products or services amongst the individual posts, keeping your business on top of mind, so you’re their first stop when they’re ready to make a purchase. What comes to mind when you see this list? Phone? Apple. Email? Gmail. Movies? Netflix. To be the first brand or product that comes to mind in a specific category, your product should be consistent and stand out from your competitors. Furthermore, Forbes has shown that 78% of consumer purchases are impacted by the company’s social media posts. So, businesses must focus on customising their contents as per the target audience to consider them as the priority for purchase decisions.

Provide Support

Social Media is the best platform to provide support to your existing and potential customers. Customers are more likely to enquire or report about a product or service via Facebook or Twitter. Having an active social media presence can provide technical and general support to all the customers. Social Media is the Customer Service Channel for many organisations. Top tips for Best Customer Service: Reply as quickly as possible on social media. 42% of consumers expect a response on social media within 60 minutes. Customers expect a response quickly, and a quick response shows customers about your credibility, thrive for service and overall satisfaction. Customers can also feel valued if you assist them when they need your help and support. There are, however, some other adverse effects on businesses if your response to their query is inadequate. They are:
  • Tell their family and friends about the experience
  • Use another channel to escalate their concerns again
  • Buy less from a company in the future
  • Not to recommend a brand’s products or services
  • Complain publicly via social media
So, make sure you answer their questions as early as possible, respond in a friendly manner and use this opportunity to show that real people are working behind the scenes and that they are ready to help with any problems if things go wrong.

Generate leads

Social media can be used as a virtual platform to generate leads for businesses. Exciting research shows that a user spends an average of 2 hours and 22 minutes in his social media account every day, including messaging. If customers can get detailed information about products they want to buy within social media and can order it with just a few clicks, then they are more likely to place an order. You can also get direct messages from customers enquiring about the products and services you offer. Social media can also boost your chance to collect leads. Tips for generating more leads:
  • Designing graphics that are brand focused and with appealing visuals
  • Writing for your reader and social media audience
  • Including a call to action that creates a sense of urgency

Boost sales

You will be amazed to know that social media can help you to sell anything you want to sell. 2 million businesses today use Facebook advertising for promoting their products and services. As we have a more extensive customer base, our products can attract many eyeballs, and it can eventually increase sales. People are already using these platforms for entertainment, so educating viewers to help with product research will help leads convert more rapidly. The time is right to align your social marketing and sales goals. 97% of marketers are using social media, and 78% of salespeople outsell their peers by using social Media for their business. A strong call-to-action is crucial as it directs and motivates potential customers about their next step. This can help potential customers to make a purchase decision. For individual sales professionals, social selling is already a critical tool. Tips for increasing sales using social media:
  • Follow your Audience
The first rule is you should be using the same platform that the majority of your target audience is using. If your target is B2B, then LinkedIn can be the better social platform to focus on.
  • Work with Social Media Influencers
You can use the power of social media influencers to boost your sales. They can endorse your product by using them so that your target audience get inspired and are also motivated to buy and use your products.
  • Turn Loyal Customers into Brand Advocates
Your existing customers can be brand advocates as well. If customers are happy with the level of service they receive, they can happily promote your brand on their social media profiles. You can also encourage them by enticing them in exchange for freebies and discounts.
  • Share User-Generated Content
Most of the customers read reviews before buying something online. If a product has got good reviews, then they most likely will buy it. You can also share those reviews on your social media profiles so that you can showcase your credibility and trustworthiness to a broader audience.
  • Create Valuable Content for your Audience
Everyone loves informative content that brings value to one’s life. You can educate your existing and potential customers about new products and technology. If your content is engaging and compelling to motivate them to make a purchase, it increases sales and revenue. You can use different media such as video, audio and images to engage them.

Go viral

Your content gets exposed to new audiences once people start liking, commenting and sharing your posts. You may reach to potential buyers you were unaware before. If your content goes viral, you can reach thousands or even millions of customers worldwide which can help your business grow. Research has shown that people more likely to consume content shared by their friends. Going viral is no easy task, of course, but without social media, it would be next to impossible. Airbnb and its Instagram campaign Airbnb has changed the way we look for accommodation. Launched when its founders couldn’t afford their rent, the site now boasts 150 million users, 4 million listings, and a total valuation of $31 billion in 2017. When it comes to social media superstars, Airbnb shines the brightest. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341%.
SEO via social media
Search engine optimisation via social media

Enhanced SEO rankings

the Google search engine. SEO ranking is the process of merely building content on your website for the world to read, and the Google system to recognise the context per page per keyword. Therefore, rank for those keywords on its search platform. However, there is another crucial factor which Google takes into consideration for the ranking of a website, which is building links to your content. If you share your content on social media, that is considered a connection. This sends out a signal to the search engines that can help your SEO rankings and also ensure your brand validity and integrity. So, Social media presence is an essential factor for boosting your rankings on the search engines. Best Ways to enhance your SEO rankings
  • Local Engagement
Using social media, you can engage and collaborate with local communities to promote local events. You can also interact with your local brands on your social media profile. This eventually sends local-specific authority signals to search engines, that increases your SEO ranking.
  • Content Promotion
You can increase your website ranking with quality content and its promotion. A high quality informative and engaging content can provide excellent value to customers, and you can reach potential customers once your valuable content is shared across the platform. 81% of customers make purchase decisions based on recommendations from their friends. Social media can help your website rank through content promotion. Social Media is another channel to deliver content to a broader audience.
  • Link Building
Social media can encourage external sites to link to your content. Majority of consumers purchase after visiting social media profiles of the company. If you have high-quality content that can entice people to link, then your linkable assets can gain more exposure to the broader audience. You can leverage social media for promoting your products and services.

Marketplace awareness

We can get a piece of authentic information about the customer’s interests and opinions by using social media. Customers can also make you aware of the upcoming trends in the market. You can start customer pool, vote and survey using your social media profile to get more familiar with their expectations and preferences before launching a new product. You can also use different analytical tools once you have a more extensive customer base to research about other demographics of consumers. Social media can be helpful and inform you about the market trends in advance and plan accordingly. Proven ways to Promote your products on social media:
  • Promote Your Product in Social Media Communities
You can always join social media groups/communities that are relevant to your niche. You can use these platforms to inform, educate and sell your product. This can ultimately boost sales and increase revenues of your business.
  • Provide Social Proofs to build trust in your product
Most consumers check product reviews and testimonials before purchasing a product. Good reviews from happy and satisfied customers can increase the trust and credibility of the product. So, it would be best if you were focusing on sharing customers’ experiences in the form of reviews or testimonials to promote your business and products.
  • Deals, Coupon and Promotion codes on social media
Deals and promotions can attract customers, and you can post these on social media to draw the attention of potential customers. This is a proven way to promote your product and business. Coupon codes also provide a method of being able to track conversions so that you can increase and decrease advertising spend based on which deals or promotions are performing better.
  • Run Contests on Social Media to Entice Audience
Organising contests on social media can drive audience attention towards your product. However, competitions should be targeted to existing and potential customers. It is a smart way to promote your product. A contest is a subtle way to promote your product without actually advertising it. Running competitions on social media platforms will drive audience attention towards your work.
  • Share Creative Visual Content for Better Engagement
Images, videos and other visual content have proven to be most effective for Engaging users on social media. So, it is a good idea to post informative audio, video or image relating to your products in your social media platform for better engagement.
  • Advertise exclusive products to reach wider group
Products should be advertised to the target audience to boost sales. If interested consumers are unaware of exclusive offers and benefits, then you are losing money. So, extra effort should be made and resources to be planned appropriately to reach the target audience. Don’t be afraid to try different things. Try A/B testing other ads to see what works best and what doesn’t. You will find some strategies will work better for some businesses whereas others for other companies. The main thing is to get yourself on social media, Spend the extra time and money to do so. If you don’t have the time for it or can’t be bothered, hire an expert, you won’t regret it.

Social Media data & statistics to help you decide where to advertise or find your target market.

 

Social Media and its Popularity

Social Media Use by age group (source: https://sproutsocial.com/insights/new-social-media-demographics/#Facebook)

Age group              

Facebook

Instagram 

Twitter

 LinkedIn

Pinterest

Snapchat

YouTube

13-17

51%

72%

32%

69%

18-29

81%

64%

40%

29%

34%

68%

95%

30-49

78%

40%

27%

33%

34%

26%

92%

50-64

65%

21%

19%

24%

26%

10%

75%

65+

41%

10%

8%

9%

16%

3%

60%  



Social Media Presence (Global)

Topic

Facebook

Instagram

LinkedIn

YouTube

Twitter

Pinterest

Snapchat

Monthly Active Users

2.23 billion

1 billion

295

million

1.9 billion

355 million

250 million

300 million

Male %

48%

42%

54%

55%

53%

40%

30%

Female %

52%

58%

46%

45%

47%

60%

70%


Social Media Advertisement as per Business Segment

(Source: https://assets.khoros.com/content/tipsheets/2018-Social-Media-Demographics-Spredfast.pdf?_ga=2.187997480.1454344049.1571183588-528427902.1571183588)

Industry

Facebook

Instagram

LinkedIn

Youtube

Twitter

Pinterest

Snapchat

Retail

Ideal Ideal Not Ideal Depends on Strategy Not Ideal Ideal Ideal

Media

Ideal Depends on Strategy Depends on Strategy Ideal Ideal Not Ideal Ideal

Sports

Depends on Strategy Ideal Not Ideal Ideal Ideal Not Ideal Ideal

CPG

Not Ideal Depends on Strategy Not Ideal Ideal Depends on Strategy Ideal Not Ideal

Financial Services

Ideal Not Ideal Ideal Depends on Strategy Ideal Not Ideal Depends on Strategy

Automotive

Depends on Strategy Ideal Depends on Strategy Ideal Depends on Strategy Ideal Depends on Strategy

Health Care

Ideal Depends on Strategy Not Ideal Depends on Strategy Ideal Ideal Not Ideal 


Social Media For Australia

Social Media

Active users

Monthly Active Users (

Facebook

79%

16 million (53%M/47%F)

YouTube

79%

Instagram

46%

9.7 million (43%M/57%F)

LinkedIn

24%

11 million (53%M/47%F)

Twitter

26%

2.56 million (64%M/36%F)

Pinterest

24%

Snapchat

27%

6.35 million (45%M/55%F)


E-Commerce growth by category (Australia)

Category

Spending (1 year)

Growth (%) by year 2018-19

Fashion and Beauty

6.595 billion

+26%

Electronics and Physical Media

3.988 billion

17%

Food and Personal Care

2.5 billion

25%

Furniture and Appliances

2.1 billion

23%

Toys, DIY and Hobbies

3.4 billion

18%

Travel

10.67 billion

6.1%

Digital Music

331.0 million

2.2%

Video Games

383 million

6.2% 



Business needs for Social Media

Social Media

Business

          Benefits

Target Industry

Target audience and age group

LinkedIn

B2B

  • Improve visibility
  • Promote business professionally

Financial, Employment, Science and Technology, Legal, Manufacturing, Marketing, Education, Professional Services, Health and Wellness, IT

25 – 45, both men and women

Facebook

B2B, B2C

  • Increase customer engagement
  • Gain Feedback
  • Brand Development

Fashion, Auto, E-commerce, Retail, Entertainment, Real Estate, Marketing, Sports, Health and Wellness, News and Information

Anywhere from 25 – 55+, both men and women

Instagram

B2C

  • Increase engagement
  • Understanding audience.

Travel and Hospitality, Fashion, Health and Wellness, Arts and Crafts, Food and Beverage, E-commerce, Beauty, Photography, Auto, Event Planning

18 – 35, mostly women

YouTube

B2B, B2C

  • Promote product and service
  • Reach to new customers

Retail, E-commerce, Health and Wellness, Travel and Hospitality, Food and Beverage, Beauty, Home and Garden, Event

Anywhere from 18 – 55+, both men and women

Twitter

B2B, B2C

  • Engage with business and customers
  • Establish a brand personality

News and Information, Retail, E-commerce, Health and Wellness, Travel and Hospitality, Telecom, Finance, Fashion, Retail, Sports

18 – 29, both men and women

Pinterest

B2C

  • Encourage engagement
  • Reach to new customers

Retail, Health and Wellness, Travel and Hospitality, Fashion, E-commerce, Arts and Crafts, Food and Beverage, Beauty, Home and Garden, Event Planning

18 – 45, mostly women

social media tips

Top 8 Social Media Tips that will explode your following

 
Don’t buy followers. Why you should NOT buy followers!

#1 Low Engagement. Meaning you are not getting people who are interested and willing to engage with you and end up being followed by fake accounts.

 

#2 Doesn’t Make More Sales. Buying followers doesn’t benefit your business. You end up spamming your followers and accounts that are more likely bots that don’t interact with your photos, or your page which leads to no sales and fake followers will not be spending money to buy your products or services. A real person is what brings leads and sales!

 

#3 Damaging your Reputation. You are damaging your brand and reputation. The sudden spike of followers can make people suspicious, which affects your integrity and reputation. But can also put potential collaborations and future opportunities with other brands at risk.

 

#4 Risk of Losing Social Media Account. There are ways and tools to identify fake accounts and get found now! Buying followers can also violate ‘Terms of Service’ of the social media platform, and this can lead to losing your account or worse – get banned completely! 

 

Provide more than pretty pictures

#1 Create different images. Take a look at the best practices which can include image dimensions, colour trends, patterns, brightness etc. Each social media community isn’t the same – so the image that gets a lot of engagement in one platform will not achieve the same outcome in another. 

#2 The goal of each image. Consider what you are trying to achieve with each picture, for example, increase engagement, get more followers etc.

#3 Keep your audience in mind. Always keep your target audience in mind since they are going to be the ones you want to interact with the image, whether it is by clicking it, liking it or sharing it.

#4 Be consistent. It’s important to develop consistency and style for your brand. It is a vital part of social media marketing to increase the connection you have with your target audience, and this way, people will be able to recognise your brand and stop from scrolling to read it. 

 

 

Don’t use branding on every post; use some familiar images also for other people.

Branding and tagging is an essential aspect of social media marketing as it allows to boost sales on your social media platform, but sometimes there is the risk of posts and images looking like ads. Ideas to not limit your social media marketing to branding include:

  1. Bite-sized animations
  2. Promotional videos
  3. Adding reviews and testimonials to your page
  4. Native advertising gives advertisements a more natural sense than being imposing.

 

 

 

Optimise your social media profile 

Add tracking URL in Bio

A way to optimise your social media profile is to add a tracking URL in your Bio. 

What is a tracking URL? – A tracking URL is a regular URL link with parameters attached to it. It provides valuable data and analytics about a website or webpage. The purpose of it is to create a unique URL for one marketing activity. 

How does it work? – Tracking URLs are created by giving a final destination (URL) or a landing page (this is usually the link you want to track). For example, if you want to track traffic from ‘Facebook’ to hypestudio.com.au, you could use this as a destination URL and label it ‘Facebook’. Then when someone clicks on the generated link, they are redirected to www.hypestudio.com.au. You can now track how many clicks and views came from Facebook. 

Tip: It’s a good idea to use a custom branded link that is memorable; that way, you can make more impact on social media. 

Add keywords in Bio to help with SEO

#1 Include your primary keyword in your display name and @username. 

Just like Google, social media are self-contained search engines. So in order to be one of the desired results in the search bar using the correct terms, you will have to add keywords that will assist with being in the top search positioning. 

#2 Include a specific and keyword-rich bio

In some social media platforms, there is a word limit when it comes to editing your profile, so making sure of an optimised bio for search results, is essential. You can determine the best search keywords associated with you to get on peoples radar who are looking for what you provide. 

Add CTA (Call-To-Action) in Bio

CTA or Call-To-Action is one of the most valuable weapons to optimise your leads and turn them into sales. The best CTA uses action words such as “shop”, “sign up”, “discover”, “watch”, “start”. All these words tell customers directly what their next step should be, which is what you want them to do. Adding a CTA to your Facebook, for example, can increase your click-through rate by 285%. Reducing the clutter around a CTA can increase conversion by 232%, and if it looks like a button, it can increase clicks by 45%.

 

 

Linktree

Linktree is Instagram’s most popular link tool to optimise your Instagram traffic. It allows you to create a personalised and customisable page that stores all the critical links, projects, newsletter and blogs you want to share with your audience for free. There are some limitations, however. For example, in terms of branding despite the number of available backgrounds, you are still settling on using their service for your visual branding. Another issue is that the name, especially in the free version, is in your URL on your bio. 

Don’t limit yourself, though. Have a look at some Linktree alternatives.

Some of the most known Linktree alternatives are:

  • Bio.fm
  • LinkinBio
  • ContactInBio
  • TapBio
  • LnkBio

The pricing is roughly the same: free version or a small price to pay per month for the premium versions.

Do A/B testing with images, bio, and links

What is A/B testing? – A/B testing, also known as split testing, is a user experience research methodology. The test consists of a randomised experiment with two or more variants at the same time and comparing which one drives more conversions. 

How A/B testing helps social media strategy? It can help compare the performance between a video and an image for the target audience then if the video performs best out of the two, test variations in the video by looking at the duration of the video, the sound level, the use of animation versus live action etc. 

How to run an A/B test on social media? With time, social media has made it easier and more efficient to conduct the A/B testing rather than waiting for months. 

Here’s a basic structure of an A/B test on social media:

  1. Choose an element to test
  2. Examine existing ideas about what will work best
  3. Create two variations based on research (remembering to have only one different element that differs)
  4. Present variations to a portion of your followers
  5. Track and analyse results
  6. Choose winning variation
  7. Share winning variation with the entire list, or test it against another small variation to potentially improve results.
  8. Share what was learnt within the organisation and create a repository of best practices for the brand.
  9. Start the process again.

Getting through around the Instagram algorithm

Post frequently

Audience loyalty and continual engagement from followers is more important now than ever, specifically when it can affect one of the top spots in their feeds. 

Ask questions in posts to boost engagement.

Encourage users to share their thoughts and allow you to start a conversation with them. Asks them questions or create a challenge where you can get your followers involved and even ask relevant influencers to join in to get more hits. 

Reply to comments quickly – use trending hashtags.

Engage with users on their posts to build relationships by leaving interesting and involved comments on contents from potential customers with the use of hashtags to relevant influencers, and other related businesses. Responding to comments can also encourage follow-up comments from the original poster. 

Pre promote posts, videos

A way to create excitement or encourage followers to notice a new product on social media is through engagement-building posts, like tag-a-friend posts or Instagram contests that encourage users to comment to attract more traffic. Videos can all give a sneak peek or a preview of what the business or product to followers. 

Post when your users are active

One of the factors your content appears in your followers’ feed is how recent or new it is. That’s an advantage to increase engagement when the post goes live first. To maximise the potential of each post, be more active during peak posting times. There is a small section showing when followers are online, and you can view this information weekly or specific hours of the day.

Work with influencers and have them tag you

A great way to open up to new business opportunities and relationships is by collaborating with like-minded people or influencers that lead to some sort of additional boost from the algorithm. Celebrating existing relationships, whether business or otherwise is a genuine way to show what is meaningful for you and what matters to your brand.

Don’t overdo the number of hashtags.

Hashtags are a tool to attract the right kind of audience to the right content, which leads to posts getting more attention, people tagging one another. Remember though to make sure you use them properly, otherwise, people can get annoyed quickly, and you can find yourself getting flagged due to misusing or abusing your hashtags.

 

Theme your feed

Get guidelines for look and theme

If you are a business, it’s essential to find the look and theme that represents you and your personality. Your feed is your business card and face of your business on social media. So it’s essential to consider the following:

  1. Choosing the right layout
  2. Choose a theme which is how your feed overall looks like
  3. A theme also includes what you post about
  4. A theme is nothing without a filter, so pick one filter and stick with it
  5. Check image background

Use content calendar

The use of a social calendar can help with developing specific content and organised social media goals. The importance of planning and organising the structure of a content calendar can assist in determining the type of content and when it needs to be posted.