How, you ask.
Post onto the ever so popular ridiculously gigantic Social media platforms, such as the Giga Facebook, Mega-Instagram, monstrous twitter plus more and get your products viewed by the gazillion million people viewing posts each and every day.
Well we already knew that. Yes, yes I know but did you know that Social media can also help your business in other ways too.
Advertising is only one aspect.
Below Ive put together a list of things that you should consider and why you should get your business onto social media ASAP.
Just keep in mind though people hate being bombarded with advertising, so never overdo it.
Boost Brand Awareness
You can reach and target potential customers from social media platform as nearly half of the world’s population are using it already. People want to get connected with brands that they already know on social media. Carefully thought out, social media profiles can help boost brand visibility in the larger community.
According to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.
Heres some famous Social Media Campaigns for Brand Awareness
- When you have a look at Nike’s Twitter Page, you can see clean and crisp profile page of Nike. They have logo in their profile picture and their cover image is their tagline. This helps present the appealing brand-image to potential customers. If Nike didn’t go online then others may and use Nke’s logo and do things thats detrimental to the company.
- Who can forget this Alexa commercial that debuted at the Super Bowl. The “Alexa Has Lost Her Voice” campaign included some of the most popular influencers, that resulted in an entertaining work as social media boosted it. The resulting 47 million views raised the awareness and relatability of a technology that has made the brand more popular.
- Julie Sariñana is a fashion blogger with more than 4 million followers on her Instagram account. Fashion brand H&M collaborated with her to promote their 2017 fall collection. Julie loved the fall collection and promoted it on her Instagram account. Her post managed to garner more than 66,000 likes.
You can provide updates about different events happening around your local area and also inform your customers about recent news. You can also make a short video or post a short blog to provide value to your customers. Q&A sessions and Live Video Streaming using such platforms that can provide an opportunity to connect with your customers You could also monitor their preferences by doing this. 73% of online marketers agree that their efforts in implementing a social media marketing strategy for their business has been effective. All content you post on your social media profiles should be authentic, unique, relatable, and engaging for your audience.
Proven ways to encourage engagement of customers:
- Join Question & Answer Sessions
- Engage your customers
- Focus on Visual Posts
- Add Relevant Hashtags (#) to Your Posts
- Engage with The Latest Trends and Issues
- Create Polls & Surveys
According to 2019 Smart Insights statistics, there are now 3.484 billion users worldwide, up 9% year-on-year. That is about 45% of our total present population. Your content on social media can reach a global audience in a flash. You can post an informative or entertaining video on your social profile and you never know you may attract the global attention. Social media platforms are being used by different demographics with their specific needs and preferences. We can segregate and target the potential customers based on our business needs and product specification. There are 2.41 billon monthly active users on Facebook and numbers are increasing rapidly day-by-day. This is the reason why you need to leverage your business by reaching billions of customers via Facebook and other social media platforms. This can help your business grow very quick.
Here’s a list of active social media users in Australia alone in 2019 per month
1. Facebook – 15,000,000
2. YouTube – 15,000,000
3. Instagram – 9,000,000
4. WhatsApp – 7,000,000
5. Snapchat – 6,400,000
6. WordPress.com – 5,800,000
7. Twitter – 4,700,000
8. LinkedIn – 4,500,000
9. Tumblr – 3,700,000
10. Tinder – 3,000,000
11. WeChat – 2,900,000
12. TripAdvisor – 2,800,000
13. Yelp – 1,500,000
14. Blogspot- 1,200,000
15. Flickr – 450,000
16. Pinterest – 290,000
17. Reddit – 110,000
18. MySpace – 70,000
19. RenRen – 70,000
20. Google Plus – 45,000
21. StumbleUpon – 39,000
22. Weibo – 35,000
23. Foursquare/Swarm – 10,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000
according to Social Media News
Stay top of mind
Social media users generally visit their social media accounts at least once per day, according to Australian business site https://www.business.gov.au/marketing/social-media/benefits-of-social-media. This provides a great medium for businesses to display their products or services amongst the personal posts, keeping your business on top of mind, so you’re their first stop when they’re ready to make a purchase.
What comes to mind when you see this list
In order to be the first brand or product that comes to mind in a specific category, your product should be consistent and stand out from your competitors. Furthermore, Forbes has shown that 78% of consumer purchases are impacted by companies social media posts. So, it is vital that businesses should focus on customising their contents as per target audience to consider them as a first priority for purchase decisions.
Social media is the best platform to provide support to your existing and potential customers. Customers are more likely to enquire or report about a product or service via Facebook or Twitter. Having an active social media presence can provide technical and general support to all the customers. Social Media is the Customer Service Channel for many organisations.
Top tips for Best Customer Service:
Reply as quickly as possible on social media
42% of consumers expect a response on social media within 60 minutes.
Customers expect response quickly and a quick response shows customers about your credibility, thrive for service and overall satisfaction. Customers can also feel valued if you assist them when they need your help and support. There are, however, some other adverse effects on businesses if your response to their query is poor. They are:
- Tell their family and friends about the experience
- Use another channel to escalate their concerns again
- Buy less from a company in the future
- Not to recommend a brand’s products or services
- Complain publicly via social media
So, make sure your answer their questions as early as possible, respond in a friendly manner and use this opportunity to show that there are real people working behind the scenes and that they are ready to help with any problems if things go wrong.
Social media can be used as an important platform to generate leads for businesses. An interesting research shows that a user spends an average of 2 hours and 22 minutes in his social media account everyday including messaging. If customers can get detailed information about products they want to buy within social media and can order it with just few clicks, then they are more likely to place an order. You can also get direct messages from customers enquiring about products and services you offer. Social media can also boost your chance to collect leads.
Tips for generating more leads:
- Designing graphics that are brand focused and with appealing visuals
- Writing for your reader and social media audience
- Including a call to action that creates a sense of urgency
You will be amazed to know that social media can help you to sell anything you want to sell. 2 million businesses today use Facebook advertising for promoting their products and services. As we have a larger customer base, our products can attract many eyeballs and it can eventually increase sales. People are already using these platforms for entertainment so educating viewers to help with product research will help leads convert more rapidly. The time is right to align your social marketing and sales goals. 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. A strong call-to-action is important as it directs and motivates potential customers about their next step. This can help potential customers to make a purchase decision.
For individual sales professionals, social selling is already a critical tool.
Tips for increasing sales using social media:
- Follow your Audience
The first rule is you should be using the same platform that majority of your target audience are using. If your target is B2B, then LinkedIn can be the better social platform to focus on.
- Work with Social Media Influencers
You can use the power of social media influencers to boost your sales. They can endorse your product by using them so that your target audience get inspired and are motivated to also buy and use your products.
- Turn Loyal Customers into Brand Advocates
Your existing customers can be brand advocates as well. If customers are happy with the level of service, they receive they can happily promote your brand on their social media profiles. You can also encourage them by enticing them in exchange for freebies and discounts.
- Share User-Generated Content
Most of the customers read reviews before buying something online. If product has got good reviews, then they mostly likely will buy it. You can also share those reviews on your social media profiles so that you can showcase your credibility and trustworthiness to a wider audience.
- Create Valuable Content for your Audience
Everyone loves informative content that brings value to one’s life. You can educate your existing and potential customers about new products and technology. If your content is engaging and compelling to motivate them to make a purchase, it increases sales and revenue. You can use different media such as video, audio and images to engage them.
Your content gets exposed to new audiences once people start liking, commenting and sharing your posts. You may reach to potential buyers you were unaware before. If your content goes viral, you can reach thousands or even millions of customers worldwide which can definitely help your business grow. Research has showed that people more likely consume content shared by their friends.
Going viral is no easy task, of course, but without social media it would be next to impossible.
Airbnb has changed the way we look for accommodation. Launched when its founders couldn’t afford their rent, the site now boasts 150 million users, 4 million listings, and a total valuation of $31 billion in 2017. When it comes to social media superstars, Airbnb shines the brightest. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341%.
Enhanced SEO rankings
It is really difficult to secure good search ranking for your website within the Google search engine. SEO ranking is the process of simply building content on your website for the world to read, and the Google system to recognise the context per page per keyword. Therefore rank for those keywords on its search platform. However there is another important factor which Google takes into consideration for the ranking of a website, which is building links to your content. If you share your content on social media, that is considered a link. This sends out a signal to the search engines that can help your SEO rankings and also ensure your brand validity and integrity. So, Social media presence is an important factor for boosting your rankings on the search engines.
Best Ways to enhance your SEO rankings
- Local Engagement
Using social media, you can engage and collaborate with local communities to promote local events. You can also interact with your local brands on your social media profile. This eventually sends local-specific authority signals to search engines, that increases your SEO ranking.
- Content Promotion
You can increase your website ranking with quality content and its promotion. A high quality informative and engaging content can provide great value to customers and you can reach potential customers once your valuable content is shared across the platform. In fact, 81% of customers make purchase decisions based on recommendations from their friends. Social media can help your website rank through content promotion. Social media is another channel to deliver content to a larger audience.
- Link Building
Social media can encourage external sites to link to your content. Majority of consumers make a purchase after visiting social media profiles of company. If you have high-quality content that can entice people to link, then your linkable assets can gain more exposure to the larger audience. You can leverage social media for promoting your products and services.
We can get an authentic information about customer’s interests and opinions by using social media. Customers can also make you aware of the upcoming trends in the market. You can start customer pool, vote and survey using your social media profile to get more familiar with their expectations and preferences before launching a new product. You can also use different analytical tools once you have larger customer base to research about other demographics of consumers. Social media can be helpful and inform you about the market trends in advance and plan accordingly.
Proven ways to Promote your products on social media:
- Promote Your Product in Social Media Communities
You can always join social media groups/communities that are relevant to your niche. You can use these platforms to inform, educate and sell your product. This can ultimately boost sales and increase revenues of your business.
- Provide Social Proofs to build trust in your product
Most consumers check product reviews and testimonials before purchasing a product. Good reviews from happy and satisfied customers can increase the trust and credibility of product. So, you should be focusing on sharing customers’ experiences in the form of reviews or testimonials to promote your business and products.
- Deals, Coupon and Promotion codes on social media
Deals and promotions can attract customers and you can post these on social media to draw attention of potential customers. This is a proven way to promote your product and business. Coupon codes also provide a method of being able to track conversions so that you can increase and decrease advertising spend based on which deals or promotions are performing better.
- Run Contests on Social Media to Entice Audience
Organising contests on social media can drive audience attention towards your product. However, contests should be targeted to existing and potential customers. It is a smart way to promote your product. A contest is a subtle way to promote your product without actually advertising it. Running contests on social media platforms will drive audience attention towards your product.
- Share Creative Visual Content for Better Engagement
Images, videos and other visual content have proven to be most effective for
engaging users on social media. So, it is a good idea to post informative audio, video or image relating to your products in your social media platform for better engagement.
- Advertise exclusive products to reach wider group
Products should be advertised to the target audience to boost sales. If interested consumers are unaware of exclusive offers and benefits, then you are losing money. So, extra effort should be made and resources to be planned appropriately to reach the target audience.
Don’t be afraid to try different things. Try A/B testing different ads to see what works best and what doesn’t.
You will find some strategies will work better for some businesses whereas others for other businesses.
The main thing is get your self on social media, Spend the extra time and money to do so.
If you dont have the time for it or cant be bothered, Hire an expert, You won’t regret it.
Social Media data & statistics to help you decide where to advertise or find your target market.
Social Media and its Popularity
Social Media Use by age group (source: https://sproutsocial.com/insights/new-social-media-demographics/#Facebook)
Social Media Presence (Global)
Monthly Active Users
Social Media Advertisement as per Business Segment
|Ideal||Ideal||Not Ideal||Depends on Strategy||Not Ideal||Ideal||Ideal|
|Ideal||Depends on Strategy||Depends on Strategy||Ideal||Ideal||Not Ideal||Ideal|
|Depends on Strategy||Ideal||Not Ideal||Ideal||Ideal||Not Ideal||Ideal|
|Not Ideal||Depends on Strategy||Not Ideal||Ideal||Depends on Strategy||Ideal||Not Ideal|
|Ideal||Not Ideal||Ideal||Depends on Strategy||Ideal||Not Ideal||Depends on Strategy|
|Depends on Strategy||Ideal||Depends on Strategy||Ideal||Depends on Strategy||Ideal||Depends on Strategy|
|Ideal||Depends on Strategy||Not Ideal||Depends on Strategy||Ideal||Ideal||Not Ideal|
Social Media For Australia
Monthly Active Users (
16 million (53%M/47%F)
9.7 million (43%M/57%F)
11 million (53%M/47%F)
2.56 million (64%M/36%F)
6.35 million (45%M/55%F)
E-Commerce growth by category (Australia)
Spending (1 year)
Growth (%) by year 2018-19
Fashion and Beauty
Electronics and Physical Media
Food and Personal Care
Furniture and Appliances
Toys, DIY and Hobbies
Business needs for Social Media
Target audience and age group
Financial, Employment, Science and Technology, Legal, Manufacturing, Marketing, Education, Professional Services, Health and Wellness, IT
25 – 45, both men and women
Fashion, Auto, E-commerce, Retail, Entertainment, Real Estate, Marketing, Sports, Health and Wellness, News and Information
Anywhere from 25 – 55+, both men and women
Travel and Hospitality, Fashion, Health and Wellness, Arts and Crafts, Food and Beverage, E-commerce, Beauty, Photography, Auto, Event Planning
18 – 35, mostly women
Retail, E-commerce, Health and Wellness, Travel and Hospitality, Food and Beverage, Beauty, Home and Garden, Event
Anywhere from 18 – 55+, both men and women
News and Information, Retail, E-commerce, Health and Wellness, Travel and Hospitality, Telecom, Finance, Fashion, Retail, Sports
18 – 29, both men and women
Retail, Health and Wellness, Travel and Hospitality, Fashion, E-commerce, Arts and Crafts, Food and Beverage, Beauty, Home and Garden, Event Planning
18 – 45, mostly women