Trial Google Ads, $0 Upfront For 2 Months. 100% Guaranteed! Learn more

How to Scale-up your Business using Video editing and Motion Graphics

The use of video and motion graphics in business is becoming increasingly important in today’s digital age along with video editing tools. 

With the rise of social media, video marketing is one of the most effective ways to engage with your target audience and promote your brand.

Explain complex information

One of the main benefits of using video and motion graphics is that they can be used to convey complex information in a clear and engaging manner.

For example, a product demo video can show the features and benefits of a product in a way that is much more compelling than a simple text description.

This type of video can be used to introduce new products, educate customers about existing products, or demonstrate how to use a product.

Improve your  branding  and credibility

Video and motion graphics can also be used to create a strong brand image and build brand recognition.

By creating a consistent visual style and tone in all of your marketing materials, you can help to create a strong and recognizable brand that will stand out in the minds of your customers.

This can help to build trust and loyalty among your target audience, making them more likely to choose your brand over competitors.

Everyone watches videos 

In addition to building brand recognition, video and motion graphics can also help to increase customer engagement. By using interesting and engaging visuals, you can grab the attention of your audience and keep them interested in your brand.

For example, you could use motion graphics to explain a complex process or concept or to create an animated video that tells a story and promotes your brand values.

Youtube and Vimeo

Video and motion graphics can also be used to reach a wider audience. By using platforms like YouTube, Vimeo, and social media, you can reach millions of potential customers with your marketing message. This allows you to reach a much wider audience than you would be able to with traditional marketing methods like print advertisements or direct mail.

Another advantage of using video and motion graphics is that they can be used to create a more personal connection with your customers.

By using video to showcase the people behind your brand, you can help to build trust and create a more personal connection with your audience. For example, you could create a video that introduces your team, or that shows customers what it’s like to work at your company.

Video in your Marketing campaigns

Finally, video and motion graphics can also be used to measure the success of your marketing campaigns.

By tracking metrics like views, engagement, and conversions, you can see how well your video marketing is performing and make changes to improve your results. This allows you to see what is working and what isn’t, so you can make informed decisions about your marketing strategy.


Using video and motion graphics is becoming increasingly important for businesses of all sizes.

With the ability to convey complex information, build brand recognition, increase customer engagement, reach a wider audience, create a personal connection, and measure success, video and motion graphics are essential tools for any business looking to succeed in today’s digital age.

Outsource Video editing to the experts

Video Editing yourself can, in all honesty, be too tedious, and when you’re running a business, you have no time to waste on editing videos. This is even more relevant, especially if you don’t have expertise in film editing. If you lack the proper equipment and video editing software required to edit your footage smoothly, it will take hours upon hours over the expected time-frame to achieve the final result. Even then, when you finally finish the product, you have to consider that with little experience, your work won’t render correctly and the final product won’t come out looking the way you wanted it too, leaving you with a half-baked project and wasted time.

This is where we come in, you shoot the footage you want to be displayed, and we’ll edit it for you. Whether you shoot the footage professionally or even just happened to catch the footage using your smart-phone. Either way, our video editing service ensures that the final product will be a professional edit every time.

With many years of refined skills and experience, our editors are the best at what they can accomplish. Rest assured that we will get to you the best results possible. We find it crucial that we can arrange the right sequences of content to generate maximum impact, apply necessary effects to smooth over hard edits and especially find the fitting soundtrack and effects to ensure optimal engagement.

kingswaytools-web-design and video editing

What editing tools we use

The answer to that is quite apparent. Using After Effects, you can create, composite and stylise 2D layers in 3D space, giving us more versatility when generating unique graphics. Because of this versatility, After Effects can adapt to the needs of the user. After effects as a program can be used for a variety of things, from editing 2D cartoon characters to fully rendering a 3D image.

As found on the Adobe website Adobe After Effects can be used for several jobs and can be used to add/organise videos, create and arrange layers, add animations and effects, render and export videos, title design, video enhancement and VFX editing.

We use Premier pro for our video editing. This product is useful, especially when using other Adobe products so you can quickly move assets between After Effects, Photoshop and Illustrator. With Premier pro we can import clips, edit videos on the timeline, add effects, export and share the data, do colour correction on videos, use dynamic audio products and more than anything do professional video editing.

Our process

By now you probably have plenty of questions for us, like what’s our process? If we aren’t making it complicated, we start with a strategy session to help us understand the objective of your business. We then book you in for a day to sit with our designer and mock-up the central design theme. Once we have your approval on the article, we then go through building out the rest of the video or animation.

What steps do we take when editing footage

Video editing follows a step by step process each refining the raw footage. Before anything else we have a briefing session, where we can both communicate with one another. During this session, you can talk to us, tell us your vision for the project and the style/approach you wish to see the video take. The first step of the development process we do is simple; we log your footage, so we can cut unusable footage, group and label them accordingly to make sure it’s easy to find them. That way, when we’re looking for the footage, we don’t have to search through hours looking for a specific clip.

The next step is the first assembly; this is where we find all the logged footage we will use in the video and arrange it on the timeline to make it consistent with the storyboard of the film, this process will show the video create a rough foundation for what the final product will come out as.

Now that we’ve got the assembly in the order we will have to cut the footage down a heap to make it an organised first draft. We go through all versions of each take and pick out the best footage to keep; we recommend you have multiple takes when you do the filming of the project, this will ensure that you have extensive footage and will have the best possible outcome of the video when we get around to narrowing down footage we will use in the final draft.

This is where we get into the fine cut of the project, while the rough-cut process is merely refining the footage of the entire project itself, when working on the fine-cut we focus on perfecting each frame. This means we have to pay extra close attention to every frame to make sure it’s running smoothly and correctly throughout the timeline of the footage.

When we eventually reach the final cut (our favourite part) what we do very simple, after finally refining all of the footage and runtime of the video to absolute perfection, this is where we give the project its flare. We add all the audio, video effects, colour grading, etc. to make the video go from raw edited footage to a completed work of art.


In business, having advertisements is essential to help place yourself in front of an audience. Using well-placed imagery and content is good and all. However, if you want to get better engagement, the best way to do so would be to invest into making some video content for your audience, this can be anything depending on the platform you’ll be showcasing the advertisement, having videos ranging anywhere between 5- 8 seconds is enough to attract the attention of your customers. It will benefit your business in the end.

Studies have shown that 1-2 seconds extra viewing time in an advertisement or social media post can be translated into a considerable jump in brand recognition. For example, according to a study conducted by Inskin, “50% of users were able to recall the [animated] advertised brand after 1-2 seconds of visual engagement time, versus only 35% could recall the image-based advertisement after only 0-1 seconds.” This goes to show that having animated banners posted to advertise your goods and services can and will translate directly to gaining a higher user engagement!

Some more detailed examples of the services we are now providing for you can include:

  • Ad animations
  • YouTube videos
  • Story animations
  • Company profile videos
  • Website videos



Animation, in particular, is a great way to promote your business, naturally having striking and moving images draws attention fast, and having the freedom to showcase and get creative with animation can help generate an association between your business and the style of animation you choose to use. That being said when using animation, it’s smart to make sure it is unique and will stand out amongst other advertisements. Going back to the Inskin study, in commercialism even having an animation gif to post onto your businesses, social media should be enough to appeal to social algorithms and attract your target audience to your business.

Having animation involved in an advertisement is vital in business because it helps communicate emotions easier to an audience that writing and live-action commercials can’t, our animation services will focus on giving your products and services a personality to associate with it so you can benefit and profit in the long run.

Social media

Speaking of social media, because of the world being more connected than ever through social media, it’s becoming increasingly more important in the business world to use that to our advantage when generating advertisements. At this point, almost all advertising and business is done is through social media. Using platforms like, Instagram and twitter have found to be extremely useful particularly when advertising to a younger audience, while using platforms like Facebook and LinkedIn help you reach people on the other side of the scale. When we talk about popular media, in particular, a prevalent platform now being used every day by businesses all over the world would have to be YouTube. YouTube is the most popular video hosting server, outstanding other services like Vimeo, Facebook video and Flickr, like other social media platforms YouTube has an online community that allows for people around the world to interact with your video’s. Because of its popularity, everyone knows what it is, and even when not actively posting content, everyone uses it.

YouTube advertising

Google AdsThe best thing about YouTube is that most businesses and even some individuals can use YouTube to share videos and entertainment, promotions and even instructions, the algorithm is also specialised to showcase your videos to people with your interests and potential clients better than almost every other platform, making it extremely popular when advertising goods and services.

We bring this up because we are also providing businesses with YouTube video editing services. If you don’t know yet, using Google’s YouTube ads will help boost your business numbers through the roof in no time if you know how to use it correctly. Because of its popularity and features, YouTube is a useful marketing tool that you should take the time to learn and add to your arsenal. There’s very little you can’t use in this platform to express your brand’s personality, using our services we can edit your videos so you can get the best results on this platform. Get feedback, provide customer service and most importantly spread the word about your business to find new audiences to appeal too.

Website video

Also posted up in our services is website video editing. Having videos posted up on your website not only makes your website look appealing to the enquiring customer, but it can also appeal to google and get your domain name higher up on google search results, this is why it is worthwhile to think about getting videos made for the pages of your website. Doing this, you’ll be able to grow a more loyal online community and most importantly taking the initiative in producing video content to showcase on your website will also boost your website’s SEO.

Company profile video

You can also go with filming a company profile video. A company profile video means you can provide a short synopsis to what your business is as a whole and what it can offer to its consumers, this can help build a more personal connection with your customers and will drastically heighten your overall engagement.

A company profile video can be anything really, and you can set it up to be an interview-style video, animated, overlayed with music and other imagery and even made to be a documentary type of video to help spark the interest of your audience. What we’re saying is the sky’s the limit when it comes to creativity and making your companies new profile video. When it comes to the video that is going to be used to define your brand’s attitude, goals and vision, it is most important to make sure you catch the attention of your audience within the first five seconds of your videos overall runtime. This is where being concise is most important, and this doesn’t mean to be too serious. However, this means you should let the real you shine through and allow it to define your brand’s identity and voice, show some passion and inspire your audience to feel that same passion as well.

free and paid video editing software

Think about it; nothing is more impressive than a video with professional editing and sound. A core part of being an entrepreneur is learning video editing, creating animations, having edited videos. It is an excellent way to boost conversions and ROI when you post your videos to places like Instagram, Facebook or YouTube, and it makes your brand look slick and professional to the consumer base. This aside, finding a good video editing software can be quite tricky, especially one that suits your skill level and budget. The good news is, the world is now equipped with many different tools and devices we can use to edit the footage we take, one of which we hold on our person at all times.

With new software being created every day you have a variety of decisions you can make for the software you will use based on the features it uses, the weight of the software and suitability to your budget. 

 We have a selection of the most user friendly both from being paid and free. Here are Some free editing software examples:


Lightworks is probably one of the more powerful free video editing software available on Windows, Mac and Linux. While the pro version does cost $25 a month the free version still has a variety of useful features that make downloading the free version is definitely worth using.

The features in the free download include:

– High precision trimming

– Multicam support

– Export to 720p for YouTube

– A wide range of video format supports.

 While this is a great editor with most of the features available, 4k video support in YouTube and Vimeo is only included in the paid version of the software. This software is best used for desktop editing.


Davinci resolve:

DaVinci Resolve is arguably the most advanced video editor on the list. While it has many professional video features, its interfaces remain intuitive. Alongside video slicing and trimming, you can master audio and correct colour. You can also use it to add 2D and 3D titles to your video. If you want to trim and upload your videos, the rich feature set of DaVinci Resolve may be too extensive. However, if your video project is a little more advanced, the free version of this software is hard to beat.

Another advanced video editor. With features that include slicing and trimming, you can also master audio and correct colour. If that wasn’t enough already DaVinci Resolve also gives you the ability to add both 2d and 3d titles to your videos. To some people, the resolve might be a little too extensive.


Openshot is known for simple editing jobs, and it’s easy to use interface is the best for beginner editors to use. Small businesses best use this software as it is efficient for clip resizing, scaling, trimming, snapping, and rotation. This software also has scrolling, frame stepping, time mapping, audio editing, and real-time previews. 

Aside from these three there’s a whole arrange of other free video editing software you can use.

Such as:

– Hitfilm express

– VSDC free video editor

– Blender

– Videopad

– Shotcut

– Imovie

– Avidemux

And If you have a more lenient budget for software, here are the top 10 paid video editing software:

– Wondershare Filmora

– Cyberlink PowerDirector

– Adobe Premier Elements

– Adobe Premier Pro

– Apple final cut pro

– Lumen5

– Nero video

– Pinnacle studio

– Powerdirector

We are happy to say that this service of ours is now available here on our website,

We look forward to working with you and to help you develop your business for the better. If you wish to ask us any questions or would also like to discuss your ideas and how we can help you bring them to life for you, give us a call. We will be more than happy to talk with you or even better pop on inside our studio in Prestons today, and we can sit down and talk you through our video editing process.